PRODUCT PLACEMENT

SBS works with producers and affiliates in the entertainment industry looking for donation or discounts from manufacturers in exchange for product placements and/or celebrity endorsements because we have a list of manufacturers ready to meet their needs. SBS has worked with producers from shows like ABC's - Extreme Makeover: Home Edition, The Adam Corolla Project, Three Wishes, The Discovery Channel's - Quality of Life, and Living in Style. It costs absolutely nothing to be placed on our call list and we only charge a nominal placement fee on each project. All we ask is that you complete a demographic profile so that we can best match your product with a show or star that will appeal to your demographic.

What is Product Placement?
Product placement is the integration of an advertisers product into movies and TV shows for clear, onscreen visibility. It is part of the rapidly expanding entertainment industry reaching millions of people daily through movies, television, video, and radio.

Benefits of Product Placement are vast and the payoff never ends.

• LONGEVITY: After a television show airs, it is seen by millions of viewers in reruns.
• BRAND AWARENESS: A product’s appearance, verbal mention, or use by a star raises the consumer’s awareness of the brand. Shows and stars alike have huge followings that want to use the same product(s) their favorite stars use.
• LOW COST PER THOUSAND: Product placement is extremely cost-effective when compared to national advertising to reach the same amount of viewers.
• PUBLIC RELATIONS: Being involved with any television show or affiliated with a star is great PR for any manufacturer. Being involved in the entertainment industry generates an excellent opportunity for national, regional, and local press releases and news stories.
• INCREASED VISIBILITY: Brands are incorporated into the programming, leaving them less vulnerable to channel surfers. Remote controls are commonly used to avoid commercials, not the shows themselves.

What Makes SBS Product Placement Unique?
Typically, product placement and celebrity endorsements cost a tremendous amount of money. SBS works exclusively with production companies and celebrity consultants looking for product placement and/or celebrity endorsement in exchange for product from manufacturers. The result is an excellent opportunity for you to have your brand profiled on national television at an affordable cost.